Relationships
Detail
Execution
Leading the way in the Canadian Grocery,
Food Service and Beverage Alcohol Industries
Relationships
Detail
Execution
Leading the way in the Canadian Grocery, Food Service and Beverage Alcohol Industries
110 years of expertise
Founded in 1913, AMCA Sales and Marketing is a leader in three related yet unique Canadian industries: Grocery retail, food service and beverage alcohol. We partner with both upstart and established, leading brands to deliver them to new levels of success in the Canadian marketplace. Our partners rely on us for our rock solid industry relationships, data driven analytics, business intelligence and unparalleled work ethic. Combined, these factors are the recipe for over a century’s worth of sustained success. AMCA is different, and we invite you to come see how.
our approach
Grocery CPG
food service
beverage alcohol
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The grocery world is competitive. We have the ear of the decision makers because we speak their language. We will demonstrate the value of your products in a way that speaks to the retailer.
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Pricing. Margins. Promotion planning. Trade funding. There’s a lot that goes into a solid retail strategy. Let us show you how we play in our sandbox, the Canadian retail food industry.
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Just because something worked once, it doesn’t guarantee it will work again. Our team leverages advanced analytics on an ongoing basis to ensure that your strategy is continually optimized to deliver growth.
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We have relationships going back generations with some retailers. We enjoy a position of trust that most sales agencies do not, a privilege we hold dear.
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No other food service team has the depth and breadth of coverage within the Atlantic Canadian marketplace.
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Many of AMCA’s food service team are red-seal chefs. We speak to your products in a way that resonates with the customer.
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Our leading edge CRM system arms our sales force with information critical to each customer. This ensures we are continuously adding value and our sales calls are always welcome and productive.
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We pride ourselves on maintaining the highest degree of integrity, honesty and professionalism, through open dialogue and constant communication with our partners and customers.
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We are Atlantic Canadians. We have developed long term mutually beneficial partnerships with the four liquor boards, retail staff, agency/express outlets and the on-premise universe across the region.
By focusing on these relationships… the brand, the retailer, and the consumer all WIN.
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Atlantic Canada is geographically vast, spanning four provinces. Our team lives in and covers all of Atlantic Canada in all channels.
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AMCA wins when both our brand and retail partners grow. Achieving over and above the plan is our driving force.
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We continually seek insights for our brand partners and customers to create the optimal plan for success. We execute the plan with excellence and diligence everyday.
our approach
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AMCA’s Grocery Division helps CPG brands succeed in a very competitive Canadian grocery industry. We specialize in optimizing retail strategies: incorporating pricing, promotion planning, and trade fund management. We use advanced analytics software everyday to continually optimize strategies for growth. Most importantly, our long standing relationships with Canadian retailers give us a position of trust that most sales agencies simply do not have.
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AMCA's coverage model is unrivaled among Atlantic Canadian food service sales agencies. From geography to salespeople and accounts covered, we lead in all categories. Our exceptional relationships are a result of consistently delivering value to our accounts on every sales call and maintaining the utmost integrity, honesty, and professionalism with our partners and customers.
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AMCA has developed long-term, mutually beneficial partnerships with liquor boards, retail staff, agency/express outlets, and the on-premise universe throughout Atlantic Canada. Our focus is on building relationships that result in wins for the brand, retailer, and consumer. AMCA covers all channels across the vast geography of Atlantic Canada. Our driving force is growth beyond the plan, executing with diligence and excellence every day.
feet on the street
Our field sales team is unbeatable in the Atlantic provinces. No other sales agency has the headcount, experience or call frequency that AMCA has. From St. John’s to St. Anthony, from Charlottetown to Cheticamp, nobody does it better.
AMCA is a proud sponsor of We Care, helping to send kids with mental and physical disabilities to Easter Seals camps, so that they can focus on their ABILITIES.
we can help
Reach out to us.
What makes your products special, and what challenges do you need to overcome to bring your business to the next level?
Chances are, AMCA can help you find your way.